Diana Hawatmeh is the Chief creative Growth Officer and cofounder of Abjad Design a creative design and branding studio based in Dubai. Diana, graduated from the American University of Sharjah with a BSc in Visual Communication. She worked for several years as a graphic designer in branding, publishing, and television across Dubai and the Netherlands, with companies including Brand Union, Dar Dubai Printing & Publishing, Arab Media Group, and Tarek Atrissi Design. She has also worked independently, developing numerous projects within Arabic typography, with her work published in "Arabesque – Graphic Design from the Arab World and Persia" and "Bold Visions – Modern & Contemporary Arab Art in the New Century.”